Affordability meets performance and efficiency in an environmentally friendly permanent magnet

Alternative to Rare Earth Magnets for Industrial Motors and Automation

1 in 7 rare earth magnets today goes into an industrial motor. For decades, motor designers have been limited in their magnet options. Neodymium requires paying a significant price premium for compact size and performance. Ferrite is low cost but inherently performance limited and requires compromises on size and weight. 

Today, permanent magnet motors are experiencing greater demand than ever, and consumption of rare earth magnets in industrial motor applications is projected to nearly double between 2020-2030.

Manufacturers are dealing with rising prices, supply chain instability, and scrutiny over the environmental impact of rare earths. Customers are under pressure to move to permanent magnet designs as a result of energy costs and efficiency regulations. There is immense pressure to keep costs low while delivering high-efficiency compliance. 

Niron’s Clean Earth Magnet is made from Iron Nitride, based entirely on low-cost and sustainable input materials. It is inherently temperature-stable without the need for heavy rare earth dopants. It breaks the compromise between neodymium and ferrite with magnetic and material properties that deliver performance and efficiency from a clean, stable supply chain without the high cost.

Industrial Motors and Automation Applications

General-purpose industrial motors

Industrial automation & robotics


Fans & blowers

Delivering on IE4/IE5 and equivalent at a lower cost

PMa-SynRM technologies

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