Zero Rare Earths.
Domestic Manufacturing.
The Future of Magnets.



Zero Rare Earths.
Domestic Manufacturing.
The Future of Magnets.



Zero Rare Earths.
Domestic Manufacturing.
The Future of Magnets.


Reshaping tomorrow's technologies with the world's only high-performance, rare-earth-free permanent magnets.

Reshaping tomorrow's technologies with the world's only high-performance, rare-earth-free permanent magnets.

Want to keep up with Niron Magnetics and the latest in magnet innovation? Sign up here.

Want to keep up with Niron Magnetics and the latest in magnet innovation? Sign up here.

Want to keep up with Niron Magnetics and the latest in magnet innovation?

Sign up here.

Applications

The world runs on permanent magnets

Industrial Motors & Generators

Audio

Automotive

Defense

From consumer electronics to the motors powering industry, permanent magnets are the invisible force that converts electricity to motion in the devices you use every day. 


At Niron Magnetics, we produce the world’s only high performance, rare-earth-free permanent magnets. Our Iron Nitride magnet technology and world-leading magnetics expertise enhance the applications that use magnets to help revolutionize your industry.

Industrial Motors & Generators

→ HVAC Systems → Pumps, Fans, Compressors → Manufacturing Automation → Medical Devices

Industrial Motors & Generators

→ HVAC Systems → Pumps, Fans, Compressors → Manufacturing Automation → Medical Devices

Industrial Motors & Generators

→ HVAC Systems → Pumps, Fans, Compressors → Manufacturing Automation → Medical Devices

Audio

→ Speakers → Microphones → Guitar Pickups

Audio

→ Speakers → Microphones → Guitar Pickups

Automotive

→ Traction Motors → Auxiliary Motors → Sensors

Automotive

→ Traction Motors → Auxiliary Motors → Sensors

Defense

→ Actuators → Sensors → Motors & Generators

Defense

→ Actuators → Sensors → Motors & Generators

Solutions

The global supply chain is vulnerable. We secure vital industries by reshaping domestic magnet production.

Secure.

Secure.

Secure.

Zero rare earths. Zero critical minerals. The raw materials for our magnets are globally abundant and 100% domestically sourced. This creates a permanently secure supply chain.

Zero rare earths. Zero critical minerals. The raw materials for our magnets are globally abundant and 100% domestically sourced. This creates a permanently secure supply chain.

Powerful.

Powerful.

Powerful.

Advanced performance. Iron Nitride has the greatest flux of any material known and unlocks fundamental advantages in device design. Our magnets make technologies better.

Advanced performance. Iron Nitride has the greatest flux of any material known and unlocks fundamental advantages in device design. Our magnets make technologies better.

Scalable.

Scalable.

Scalable.

Inherently scalable. From nanoparticles to finished magnets, our streamlined process scales to meet demand using equipment proven in industry. More magnets is as simple as more factories. Zero new mines. Zero complex permitting.

Inherently scalable. From nanoparticles to finished magnets, our streamlined process scales to meet demand using equipment proven in industry. More magnets is as simple as more factories. Zero new mines. Zero complex permitting.

Sustainable.

Sustainable.

Sustainable.

Clean by design. Our closed-loop manufacturing process sets the standard for sustainable magnet production and bypasses the rare earth supply chain. We use iron and nitrogen - clean and simple.

Clean by design. Our closed-loop manufacturing process sets the standard for sustainable magnet production and bypasses the rare earth supply chain. We use iron and nitrogen - clean and simple.

Niron Magnetics is reshaping American manufacturing. We saw the problems caused by rare earth dependence and took a fundamentally different approach, reconceptualizing how magnets can be made. Our groundbreaking Iron Nitride technology was born at the University of Minnesota, then developed and manufactured right here in Minnesota. 

The result is a more secure and sustainable supply chain, and a material that unlocks innovation in magnet-using devices. With facilities clean enough to sit in the heart of cities, and our world-class team of experts, we are creating the future of magnetics.

Niron Magnetics is reshaping American manufacturing. We saw the problems caused by rare earth dependence and took a fundamentally different approach, reconceptualizing how magnets can be made. Our groundbreaking Iron Nitride technology was born at the University of Minnesota, then developed and manufactured right here in Minnesota. 

The result is a more secure and sustainable supply chain, and a material that unlocks innovation in magnet-using devices. With facilities clean enough to sit in the heart of cities, and our world-class team of experts, we are creating the future of magnetics.

OUR Leadership

Meet the team leading the future of magnetics and catalyzing domestic manufacturing.

Meet the team leading the future of magnetics and catalyzing domestic manufacturing.

Meet our team

Jonathan Rowntree

Chief Executive Officer

Frank Johnson, Ph.D.

Chief Technology Officer

John Larson, Ph.D.

Chief Operating Officer

Becky Schneider

Chief People Officer

Tom Grainger

Vice President, Commercial & Corporate Development

Peter Ladwig

Vice President, Technology & Engineering

Henning Pubanz

Vice President, Finance

Mark Schramek

Vice President, Government Affairs

We are proud to be a USA-based company partnering with leading organizations from around the world.

We are proud to be a USA-based company partnering with leading organizations from around the world.

We are proud to be a USA-based company partnering with leading organizations from around the world.

OuR GOVERNMENT Partners
Our INVESTORS
NEWS & Press

Stay up to date with the latest from Niron Magnetics.

Stay up to date with the latest from Niron Magnetics.

See more news
News

Niron Magnetics Strengthens Local Ties by Joining Sartell Chamber of Commerce Ahead of New Facility

Feb 24, 2026

Press Release

Niron Magnetics Launches Scholarship Program for Sartell Students Ahead of New Manufacturing Facility

Feb 19, 2026

Press Release

Niron Magnetics Opens Washington, D.C. Office to Advance Permanent Magnet Supply Chain Independence

Feb 11, 2026

The world runs on magnets. We are building a future where they are stronger, more sustainable, and made right here at home. Let’s build that future together.

The world runs on magnets. We are building a future where they are stronger, more sustainable, and made right here at home. Let’s build that future together.

The world runs on magnets. We are building a future where they are stronger, more sustainable, and made right here at home. Let’s build that future together.